"We created PRIME to showcase what happens when rivals come together as
brothers and business partners to fill the void where great taste meets
function.
We dropped our first product, PRIME Hydration in 2022 and since then, we've
continued to work countless hours to expand in retailers, reach new markets
and formulate new products we know you'll love.
As underdogs, we always cherish the opportunity to show the world what’s
possible.
Now that we’re both fighting for the same team, we truly believe the sky is
the limit. "
"Prime is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that’s exactly what I strive to be on the field.
Prime is one of the fastest growing brands globally.
PRIME has been my go-to for both fuel and recovery since it was first released and it’s a pleasure to officially sign on as a PRIME Hydration athlete.
PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. WE'RE confident you'll love it as much as we do.
